I have already questioned why Americans choose to go to resorts, however, for this post, I decided that it would be only appropriate to research how hotels and resorts advertise their services and influence potential tourists.
I discovered that videos actually have a strong influence on people because it makes the experience tangible. People can see the beauty of the country (whether that beauty is real or created for the tourist) and they can almost imagine being there.
The Hyatt has made multiple promotional videos for their hotels in Dubai, United Arab Emirates, Amman, Jordan and Delhi, India. The videos feature different music which seems to capture the atmosphere of the city. The videos are also tailored to each city because they depict the sights and experience a tourist may have during their vacation.
Dubai is a fast-paced city that is becoming more popular. Tourism is the largest part of the country's revenue. It is known for the retail industry and the architecture which generates many tourists from all over the world.
Amman, Jordan is one of the most historical and cultural countries in the world.
Delhi, the capital of India, is one of the most populous cities in the world. It has one of the largest retail industries in the world which can entice many tourists.
Each city has its unique aspects which can influence travelers. The videos show each city at its finest -- there's no sign of the heat in Dubai or the slums in Delhi. The Hyatt tries to persuade people to stay at their hotel where they can create this image of perfection, which is simply false reality.
I found it interesting how ingenious the travel industry actually is because travel agencies, hotels and airlines have learned how to work together to create an idyllic getaway setting for the "overworked American". Are Americans really that easily manipulated though?
Sources:
http://www.youtube.com
Tuesday, October 26, 2010
Monday, October 18, 2010
Have an experience...
“Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry and die, it can introduce the idea that if we try and understand each other, we may even become friends.” -- Maya Angelou
Maya Angelou could not have been more correct -- though we all come from different places, we still have many things in common. During my trip to the Dominican Republic I was fortunate enough to not only interact with the locals but also to befriend them. Despite a language barrier and cultural differences, we managed to communicate and laugh together, just as Maya Angelou described.
Here are some pictures of the friends I was fortunate enough to make in the Dominican Republic:
(Pictures by Sapna Patel)
My opinion stems from more than just one trip though. This summer I was also fortunate enough to travel to Fiji. I stayed in Suva for three days and lived with locals. The next three days I stayed at a resort in Nadi where the only locals to be found were the ones who worked at the resort. Though it was a beautiful place, I saw more Americans and Australians than I did Fijians.
Though resorts are a beautiful getaway, they keep you from making important connections with the locals. They place you in an ideal world away from the reality and history of the country that you're visiting.
The travel industry plays a large part in the way people view travel. The industry paints an ideal picture of the developing countries in order to generate revenue from tourism. And it works. People travel to developing countries for the picturesque scenery which has simply been created for foreigners.
But in the end, what is the point of traveling all the way to a foreign country just to hang out with other Americans?
Maya Angelou could not have been more correct -- though we all come from different places, we still have many things in common. During my trip to the Dominican Republic I was fortunate enough to not only interact with the locals but also to befriend them. Despite a language barrier and cultural differences, we managed to communicate and laugh together, just as Maya Angelou described.
Here are some pictures of the friends I was fortunate enough to make in the Dominican Republic:
(Pictures by Sapna Patel)
My opinion stems from more than just one trip though. This summer I was also fortunate enough to travel to Fiji. I stayed in Suva for three days and lived with locals. The next three days I stayed at a resort in Nadi where the only locals to be found were the ones who worked at the resort. Though it was a beautiful place, I saw more Americans and Australians than I did Fijians.
Though resorts are a beautiful getaway, they keep you from making important connections with the locals. They place you in an ideal world away from the reality and history of the country that you're visiting.
The travel industry plays a large part in the way people view travel. The industry paints an ideal picture of the developing countries in order to generate revenue from tourism. And it works. People travel to developing countries for the picturesque scenery which has simply been created for foreigners.
But in the end, what is the point of traveling all the way to a foreign country just to hang out with other Americans?
Tuesday, October 12, 2010
I'm a traveler. What are you?
I recently spent five weeks as a traveler and volunteer in the Dominican Republic and since then I have vowed to never be a tourist again.
But what exactly is the difference between a traveler and a tourist? A traveler and a tourist are differentiated by the experiences that they have. My volunteer project leaders defined a tourist as someone who goes to a foreign country to be entertained by images and experiences created especially for a tourist market. However, a traveler visits to learn and experience the culture and environments within the host country.
We each make our own decisions when we travel. We decide what souvenirs to buy, what food to eat, and how to travel. For example, our travel group chose not to buy souvenirs made from coral in the Dominican Republic because it is an endangered organism.
Tourism has positive and negative social and environmental effects on every country. Examples of positive tourism include generating revenue, creating jobs, and a spread of knowledge about languages and cultures.
On the other side though, negative tourism includes carbon footprints, lack of education amongst the locals, and the increase of irresponsible waste and consumption of resources and energy.
Every person who visits another country leaves an impact -- we simply choose whether to impact it in a positive or negative way.
I saw how I affected the Dominican Republic through the choices I made during my five week stay. By "taking only pictures, leaving only footprints and wasting only time" I learned to be a traveler.
To read more about tourism's effect on the environment, read Theodore Koumelis' article in Travel Daily News.
Sources:
www.isvoline.com
www.traveldailynews.com
But what exactly is the difference between a traveler and a tourist? A traveler and a tourist are differentiated by the experiences that they have. My volunteer project leaders defined a tourist as someone who goes to a foreign country to be entertained by images and experiences created especially for a tourist market. However, a traveler visits to learn and experience the culture and environments within the host country.
We each make our own decisions when we travel. We decide what souvenirs to buy, what food to eat, and how to travel. For example, our travel group chose not to buy souvenirs made from coral in the Dominican Republic because it is an endangered organism.
Tourism has positive and negative social and environmental effects on every country. Examples of positive tourism include generating revenue, creating jobs, and a spread of knowledge about languages and cultures.
On the other side though, negative tourism includes carbon footprints, lack of education amongst the locals, and the increase of irresponsible waste and consumption of resources and energy.
Every person who visits another country leaves an impact -- we simply choose whether to impact it in a positive or negative way.
I saw how I affected the Dominican Republic through the choices I made during my five week stay. By "taking only pictures, leaving only footprints and wasting only time" I learned to be a traveler.
To read more about tourism's effect on the environment, read Theodore Koumelis' article in Travel Daily News.
Sources:
www.isvoline.com
www.traveldailynews.com
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